Nonprofit Marketing

We Understand Nonprofits

Nonprofit websites can be surprisingly complex. You may need to communicate with donors, volunteers, board members, program participants, families, community partners, and the general public, all from the same website.

You may also have programs, events, resources, reports, stories, donation opportunities, volunteer forms, newsletters, and years of valuable content that need to be organized in a way people can actually find and understand. We've worked with nonprofits of many sizes and missions, and we understand that your website needs to do a lot while still being manageable for your team.

Your Website Is the Center of Your Story

For many nonprofits, the website is where someone first decides whether they trust the organization enough to take the next step. We design nonprofit websites that clearly communicate who you are, what you do, who you help, and why your work matters. From there, we make it easy for visitors to take action, whether that means:

• Making a donation
• Volunteering
• Attending an event
• Finding services
• Signing up for a newsletter
• Reading impact stories
• Accessing resources
• Contacting your organization
• Learning about planned giving or other ways to support your mission

The goal isn't simply to give people information. It's to help them understand your mission and know what to do next.

Websites Your Team Can Actually Manage

Nonprofit websites change constantly. Events are added. Programs change. New stories need to be shared. Annual reports are published. Staff members come and go. Campaigns launch. Resources need updating.

That's why we build websites using content management systems that make everyday updates easy for your team. We work with platforms including Craft CMS and WordPress and recommend the technology that best fits your organization's needs, budget, functionality, and long-term plans.

Once the website launches, we'll train your team so you're comfortable managing it. And when you need us, we're still here.

Tell the Stories Behind the Mission

Facts explain what your organization does. Stories help people understand why it matters. We help nonprofits bring those stories to life through thoughtful content, photography, video, testimonials, impact statistics, graphics, and strong calls to action.

Avallo can also develop or refresh your organization's branding, including logos, colors, typography, messaging, brand guidelines, social media templates, print materials, and other tools that help your organization communicate consistently. Your mission should feel recognizable wherever someone encounters it.

Help More People Find Your Mission

People are changing the way they search for organizations, services, resources, and causes to support. Avallo provides SEO and AI Search Optimization to help search engines and AI-powered platforms better understand your organization, the communities you serve, and the work you do.

That can include content strategy, keyword research, metadata, site structure, internal linking, structured data, technical SEO, and other strategies that improve how your organization is represented online.

For nonprofits hoping to reach major donors and people actively researching causes to support, making your mission clear and understandable across traditional and AI-powered search is becoming increasingly important.

Google Ad Grants & Online Advertising

Eligible nonprofits may qualify for the Google Ad Grant program, providing up to $10,000 per month in Google Search advertising.

That's an incredible opportunity, but having the grant doesn't automatically mean the advertising will work. Avallo can help with Google Ad Grant strategy, keyword research, campaign development, ad writing, landing pages, conversion tracking, and ongoing optimization to help your organization make better use of the available advertising.

We can also develop paid Google, Facebook, and Instagram campaigns for fundraising, events, awareness, programs, recruiting, and other nonprofit initiatives.

Accessibility Matters

Nonprofits serve communities, and your website should be usable by as many people as possible. We consider accessibility throughout the design and development process, including navigation, content structure, color contrast, forms, images, mobile usability, and other WCAG-related best practices. Accessibility isn't simply a technical requirement. It's part of creating an inclusive digital experience that supports your mission.

More Than a Website

Sometimes a nonprofit needs more than pages and forms. Our in-house programmers can develop custom functionality, searchable directories, resource databases, online applications, integrations, donation tools, member areas, and other technology designed around your organization.

We can also integrate websites with third-party platforms for email marketing, CRM systems, donations, payments, event registration, and other services. If you have a complicated idea, tell us what you're trying to accomplish. We like figuring those things out.

Practical Solutions for Real Nonprofit Budgets

We understand that nonprofits have to make thoughtful decisions about where their money goes. We'll help you prioritize what matters most, identify where your budget can have the greatest impact, and create a plan that can grow with your organization.

That might mean completing a project in phases, working with content and photography you already have, or determining which features are important now and which can wait. Our goal isn't to sell you everything. It's to help you invest in the things that will make the biggest difference for your organization.

A Partner Who Cares About the Mission

Some of our most meaningful and longest client relationships have been with nonprofit organizations. We enjoy learning about the people behind the mission, understanding the communities they serve, and finding creative ways to help them communicate their impact.

Whether you need a new website, better branding, stronger search visibility, a fundraising campaign, custom functionality, or simply some guidance on where to begin, we'd love to talk. Your organization is doing important work. Our job is to help more people understand it, find it, and get involved.