01

The Problem

When Maple Grove Therapy and Wellness reached out to Avallo, they remembered the quality of our work from a previous location, and they were ready for a refreshed, more cohesive brand. After a personal tour of their beautiful offices, we began to understand the owner’s aesthetic vision: calming colors, thoughtful artwork, and a welcoming, professional feel.

We started by developing a custom brand book to guide the entire process. Once approved, we designed a new logo inspired by the principles of neuroscience, reflecting the clinic’s deep understanding of how the brain impacts thoughts, emotions, and behaviors. This knowledge drives the approach to therapy, and we wanted the visual identity to echo that depth. The graphics symbolize this brain-based, client-centered philosophy.

02

Branded Inside Pages

Maple Grove Therapy & Wellness is built on a powerful message: We Hear You. We See You. You Belong. We wanted the interior pages of the website to reflect that sense of warmth, inclusivity, and care. Using their original content as a foundation, we brought each page to life with thoughtful design elements and artistic touches that support the brand’s compassionate tone.

To support their growth and visibility, we created individual pages for each therapy and wellness service. These pages not only help prospective clients understand their offerings but also improve search engine visibility. Since they use a wide range of therapeutic modalities, we included clear descriptions of each to educate and inform.

A dedicated section explains how to register and access their secure client portal—making it easy for new clients to get started. We also developed a team page that highlights their collaborative, personalized approach: matching each client with the right therapist based on individual needs and personality. Altogether, the site is designed to support both client connection and therapist recruitment.

03

Responsive Design

Most clients today visit therapy websites on their phones or tablets—often during a moment of stress, uncertainty, or urgency. That’s why we made mobile responsiveness a key focus of the Maple Grove Therapy & Wellness site. 

We also prioritized making it easy for clients to take action. From accessing the secure client portal to learning how to register and schedule appointments, every interaction is optimized for mobile. Clear calls to action, simplified navigation, and user-friendly forms enable clients to quickly find the information they need and connect with care at any time, from anywhere.

View the website here: https://maplegrovetherapyandwellness.com/